Reliance Communications has struck a deal with Anushka Sharma, the leading Bollywood actor to endorse the company as the brand ambassador. A new campaign will be launched by the company starring Anushka Sharma and Rannvijay (of Roadies fame) which will highlight the features of the Unlimited Talk Time and Call Connect features of Reliance Communications. The new commercials will be related to real life situations to convey the affordability of RCom products and their features.
The unlimited talktime commercial highlights unlimited connect calls for just Rs 299 per month in both CDMA and GSM services. Call Connect in one go focuses on the importance of connecting calls in one go.