Samsung has announced that it will launch its own open mobile platform, Samsung bada [bada] in December. This new addition to Samsung’s mobile ecosystem enables developers to create applications for millions of new Samsung mobile phones.The name ‘bada’, which means ‘ocean’ in Korean, was chosen to convey the limitless variety of potential applications which can be created using the new platform. It also alludes to Samsung’s commitment to a variety of open platforms in the mobile industry. Samsung bada also represents the fresh challenges and opportunities available to developers, as well as the entertainment which consumers will enjoy once the new platform is open.
Based on Samsung’s experience in developing previous proprietary platforms on Samsung mobile phones, Samsung can create the new platform and provide opportunities for developers. Samsung bada is also simple for developers to use, meaning it’s one of the most developer-friendly environments available, particularly in the area of applications using Web services. Lastly, bada’s User Interface (UI) can be transferred into a sophisticated and attractive UI design for developers.
Samsung bada offers an easy-to-integrate platform for mobile operators so that mobile operators can provide unique and differentiated services to their customers.
Samsung will host an official launch event for bada in London, UK in December and will also unveil its bada software development kit (SDK) to developers.