SmartSpends rebrands to ETMoney; Enables mutual fund transactions

With the growing traction to the online payment services, SmartSpends has now extended its services to Mutual Fund transactions.


SmartSpends, the Times Internet backed personal finance app, has announced that it has rebranded itself to ETMoney. It has also extended its services to Mutual Fund transactions. The move comes in line with the team’s vision to create a mobile first platform for all personal finance requirements.

The ETMoney app makes it very easy to find the best performing funds through auto-created themes based on specific goals. It also shows a report card for each fund which clearly show the goodness of the fund in terms of returns and risk. Further the investing process takes less than 2 minutes and is completely paperless.

Speaking about the launch, Mukesh Kalra, COO, ETMONEY, said, “We believe that the financial journey of retail consumers in India is completely broken. We started fixing it by enabling users to understand and manage their money in a way far better than other alternatives. As a natural extension, we will now help consumers grow their money by investing in mutual funds seamlessly.