Tata DoCoMo and Saavn launch Multi-Channel Marketing Program

With an intention to promote new mobile data services for Indian mobile subscribers, Saavn and Tata DoCoMo have tied-up to launch a Multi-Channel Marketing Program.


Tata DoCoMo, which has been targeting 80 percent youth base in India, has partnered with Saavn to launch a pop culture marketing campaign which will feature U.S. artists Justin Timberlake and Daft Punk and include TV, in-store, social and a massive SMS marketing program. Tata DoCoMo subscribers can avail the music-integrated data plan which provides access to Saavn’s catalogue of 1.1 million songs via a special stream-anywhere data plan.

Such content-integrated data plans are beneficial for all, with content providers winning millions of users, network providers can substantiate date packages and open themselves up to a mobile advertising market and end consumers retain the freedom to consume data.