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TRAI issues new directions for Telecos to prevent Misleading Tariff Ads

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The Telecom Regulatory Authority of India (TRAI) has ordered all the telecom service providers on ‘Preventing Misleading Tariff Advertisements’ in order to further improve transparency in telecom tariff offers.

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The telecom access service providers have been directed that the advertisements published by them should be transparent, non-misleading and unambiguous. It should disclose all material information, contain the website address and customer care number of the telecom access service provider, and the advertisements issued in vernacular languages should contain all the mandatory disclosures in the same vernacular language.


Also the service providers have been mandated to maintain an advertisement register which must include a specimen of every tariff related advertisements, and carry out internal audit to ensure that they are complying with all aspects of this Direction and to report compliance to the Authority on half yearly basis.

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