Uninor today announced their tie up with the Bombay Rock Association and NGO Youth for People to present Uninor Rush of Blood II, a unique blood donation camp to be held at Inorbit Mall, Malad on 25th February 2011. As part of this event, a rock concert has also been organized where well known brands like Something Relevant, Airport, The False Positives and Traveling River Band would be performing. People wishing to donate blood can walk into the mall and show their support to the cause.

Uninor Rush of Blood II is a concept developed by Youth for People and The Bombay Rock Association, to promote Blood Donating among the youth. The blood donation camp and will start at 12 noon and end at 10 pm. Uninor employees will actively participate and donate their blood.

According to Sujeet Ramanna, President, The Bombay Rock Association: ‘As one of the aims of Bombay Rock Association is to use music as a means to highlight issues and causes, Uninor Rush of Blood II is a manifestation of that thought – using music as a way of directing attention to the critical cause of Blood Donation in the country. We are very proud that Uninor decided to partner with us to bring the second edition of Rush of Blood to Mumbai.’

Bands that would be performing live are: