The Chinese giant, Xiaomi has announced that company sets a record selling over 2,50,000 Redmi 4 devices in the first sale before going out of stock. Following the first sale took place at 12 PM on 23rd May 2017 i.e. today on Amazon India and official Mi.com website, the units were sold in just under 8 minutes.
Apart from more than a quarter of a million units sold, Amazon India received over 2.3 million ‘notify me’ alerts from customers following the launch announcement. Amazon witnessed huge interest with more than 10 million hits per minute on the site.
Noor Patel, Director Category Management, Amazon India said,
“We are thrilled to have witnessed such a remarkable customer response for the Redmi 4. We had witnessed over 2.3 million ‘notify me’ requests from our customers. Smartphones have been a top selling category on Amazon.in and the phenomenal sale today highlights our focus on expanding the selection and giving our customers the best to choose from.”
Xiaomi recently launched the Redmi 4 smartphone on 16th May in three different variants. The price starts from ₹6,999 for 2 GB RAM and 16 GB storage. The other two variants are priced ₹8,999 and ₹10,999 for 3 GB RAM, 32 GB storage and 4 GB RAM, 64 GB storage respectively. The 4 GB + 64 GB variant will be available by June end which is not a part of the sale took place today.
This is the third time Xiaomi has witnessed the 250,000 units sold allowing them to do a hat-trick of selling their devices. Earlier, the Redmi Note 4 sold over 2,50,000 units in 10 minutes, and Redmi 4A units sold the same number of units within 4 minutes.
Raghu Reddy, Online Sales Head, Xiaomi India said,
“We are delighted to have repeated history by selling more than 250,000 units of Redmi 4 under 8 minutes along with Amazon.in. Redmi 4 is our effort to provide a premium experience in the budget segment and we hope it is experienced by lakhs of customers. The love from our Mi Fans has been tremendous and it has allowed us to do a hat-trick of selling 250,000 units each in the first sales of all our smartphones this year.”
