Add MobiGyaan as a preferred source on GoogleMotorola India has unveiled its new festive campaign, ‘It’s The Time to Moto’, ahead of the Flipkart Big Billion Days sale, which begins on 8th October. The campaign features a 100% AI-created film that brings together the motorola edge 70 fusion, motorola edge 70 pro+ and moto g37 power in a celebration-led story focused on camera capabilities, zoom and battery life.
The campaign reimagines the popular Bollywood song ‘It’s the time to disco’ with a contemporary approach aimed at connecting nostalgia with a younger, Gen Z audience. Motorola uses the festive setting to showcase different smartphone features while tying the three devices into a single celebration.
Motorola’s AI-Created Festive Film
The film is set during a sunset-lit rooftop celebration where different moments highlight the capabilities of Motorola’s smartphones.
A candid pet photograph captured on the motorola edge 70 fusion showcases its camera capabilities, while the motorola edge 70 pro+ is used to bring a distant golden-hour skyline closer through its zoom capabilities.
The story then shifts when a smartphone runs out of battery beside the DJ console, bringing the moto g37 power into focus. The celebration eventually builds into a dance sequence featuring all three smartphones, ending with sparklers forming the Motorola logo in the sky.
Camera, Zoom, & Battery Take Center Stage
The campaign highlights specific features of each smartphone.
- The motorola edge 70 fusion features a 50 MP Sony LYTIA 710 AI camera with OIS, an f/1.8 aperture and motoAI-powered imaging aimed at improving clarity and low-light performance.
- The motorola edge 70 pro+ features a quad 50 MP pro-grade camera system, including a 3.5x periscope telephoto camera and 50x AI Super Zoom.
- Meanwhile, the moto g37 power is positioned by Motorola as an all-rounder, combining a 7,000 mAh battery with up to three days of battery life. It also features Gorilla Glass 7i and MIL-STD-810H durability.
Motorola Connects Festive Nostalgia With Gen Z Storytelling
According to Motorola India, the campaign is designed around the festive shopping and celebration period, while the reworked Bollywood track provides a familiar element for audiences who grew up with the original.
Ipshita Chowdhury, Head of Marketing, Motorola India, said the campaign combines nostalgia with new-age storytelling and highlights the camera, zoom and battery strengths of the three smartphones.
Commenting on the film, Ipshita Chowdhury, Head of Marketing, Motorola India, said, “The festive season is when India shops, celebrates and captures its best moments, and this film brings that spirit to life. By reimagining a Bollywood classic as ‘it’s the time to moto’, the film brings together nostalgia and new age storytelling, creating something that feels instantly familiar while giving it a fresh, youthful feel. From the camera-led motorola edge 70 fusion and the zoom capabilities of the motorola edge 70 pro+ to the all-round dependability of the moto g37 power, there is a Motorola for every kind of celebration. With Flipkart Big Billion Days, we want every consumer to feel that it is truly the time to moto.”
Motorola Smartphones: Festive Sale Prices
All three smartphones will be available during the Flipkart Big Billion Days sale starting 8th October 2026.
The moto g37 power will be available from ₹16,999, while the motorola edge 70 fusion will start at ₹29,999. The motorola edge 70 pro+ will be available at ₹44,999 during the sale. The motorola edge 70 pro+ will be offered in a 12 GB RAM + 256 GB Storage configuration during the sale, while the moto g37 power will be available in multiple configurations. The prices include applicable bank, prepaid, and exchange offers and are subject to offer and stock availability.
