Reliance Mobile introduces Job Search
Through this service, Reliance Mobile is targeting a vast base of job seekers who are not computer literate as well as not qualified for jobs that get advertised on well-known job portals. These are typically low ARPU customers who would see rational sense to pay for mobile services that can improve their livelihoods. Babajob had undertaken a pilot project in Karnataka. The pilot project resulted in 2.4% conversions from over 100,000 low-ARPU users.
Commenting on the new service, Mr Krishna Durbha, Head – VAS, Reliance Communications said, “This is is a scalable, replicable solution which will connect computer/voice-based employers to job-seekers with mobile phones. We see major usage of this service in Tier 3 and rural locations. This service will enable informal job seekers to find lucrative employment opportunities at a click of a single button. We are currently launching this job search service in 5 languages – Hindi, Telugu, Kannada, Tamil & English. We plan to go live with additional languages within the next one month.”