Sony targeting entry-level smartphone market

We had reported about Sony’s plans to launch three new smartphones in the Xperia range. Now it seems that the company is attempting to penetrate in the entry-level to mid-range smartphone segment. It has prepared a low cost Xperia E for these markets.


The Sony Xperia E, which is an entry-level model, will be marketed in selected markets only. The device will be powered by a Qualcomm MSM 7227A 1GHz processor. Also the phone has been outsourced to Arima Communications. The Xperia E, considering the price factor, has just a 3.5 inch display with just a mere 3.2 megapixel rear camera. The smartphone would run on the Android Jelly Bean OS.

Amongst its other plans, Sony intends on releasing a 5-inch entry-level model in the third quarter, which may be powered by the cheaper MediaTek quad-core processor and manufactured again by Arima. Of late Sony has been focusing on the entry-level to mid-range smartphone markets. The company launched two mid-range smartphones, Xperia SP and Xperia L, a few days back.