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Home Mobile Phones / Tablets BlackBerry

BlackBerry App World rebranded as BlackBerry World

by Amol Mathur
November 29, 2012
in BlackBerry
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Along with the announcement of the physical full QWERTY Dev Alpha C device for developers at the BlackBerry Jam Asia, Research In Motion (RIM) has also announced the re-branding of its BlackBerry App World.

BlackBerry-World-Logo 

The BlackBerry App World which is RIM’s app store has been renamed as the “BlackBerry World” and the name-change will come into effect with the official launch of the much-awaited BlackBerry 10 OS.


With the launch of the BlackBerry 10 OS on January 30th 2013, RIM will go on to add videos and music to the App Store and thus the rebranding was indeed necessary to the app store will no longer just contain apps.
 
The BlackBerry World does sound better too and also gives a whole new feel which is also necessary with the launch of the new OS from the Canadian giant.

More BlackBerry 10 coverage:
 
  • First look at the physical keyboard part of BlackBerry 10 N-Series (Leak)
  • BlackBerry 10 smartphones to be available in stores ‘not too long after’ the launch
  • BlackBerry 10 launch event scheduled for January 30th, 2013
Via

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